Analyzing Square's Role in Global Payment Solutions

Intro

In an increasingly globalized economy, businesses are continuously on the lookout for efficient payment solutions that can transcend geographical barriers. Square has carved out a significant niche for itself in the realm of payment processing, particularly among small and medium-sized enterprises. This article dives into the intricate details of Square's capabilities for handling international payments, equipping entrepreneurs and IT professionals with the necessary insights to make informed decisions for their cross-border transactions.

Understanding the nuances of Square's offerings can effectively unlock potential for those aiming to expand their operations internationally. Whether you're a small business owner or an IT professional evaluating new tools, grasping the core functionalities of Square and its relevance in the global payment landscape is essential. Let's embark on this exploration, highlighting key features and assessing the software’s strengths and weaknesses.

Prolusion to Square Payment Processing

Square has become a well-known name in the payment processing arena, particularly among small to medium-sized businesses looking to streamline their financial transactions. This article delves into the capability of Square for handling international payments, and it all begins with understanding how Square operates within the payment ecosystem.

One of the fundamental reasons why Square stands out is its user-friendly interface and ease of integration. Entrepreneurs and IT professionals often face the tough task of finding a payment solution that is adaptable, especially when it comes to entering the global market. Square offers a platform that kicks down barriers, allowing businesses the flexibility to accept payments not just locally but also from international clients.

Furthermore, the rise in e-commerce and digital transactions has made it critical for businesses to consider their payment processing options. Square enhances this experience by providing a robust suite of features designed to cater to a diverse marketplace. This includes not only the ability to accept payments through multiple channels—like credit cards and mobile payments—but also the integration with various e-commerce platforms, which is hugely beneficial in today's fast-paced digital landscape.

Benefits of Using Square

Accessibility: Anyone can set up an account with Square and start accepting payments in a matter of minutes. This immediacy is ideal for new entrepreneurs.
Comprehensive Features: Square provides invoicing tools, solid reporting capabilities, and point-of-sale solutions.
Scalability: As businesses grow, their needs change. Square allows for an easy transition, accommodating businesses of various sizes.

"Square’s platform is designed with the everyday user in mind, ensuring that complexities don’t inhibit business operations."

Moreover, considerations surrounding transaction security and compliance with payment regulations are paramount for businesses engaging in international trade. Square is proactive in addressing these concerns, providing secure transactions that have made it a trusted name among users. This aspect of Square, coupled with its innovative features, offers businesses a solid foundation for thriving in a global market.

Overall, understanding what Square brings to the table is crucial for any business considering international revenues. With the right tools and insights, organizations can effectively tap into new markets and optimize their payment systems.

Understanding International Payments

When delving into the realm of payment processing, especially for businesses eyeing the global market, the concept of international payments emerges as a pivotal element. Understanding international payments is not just about knowing the mechanics of transactions; it's about grasping the broader implications and benefits that come with trading across borders. In a world where commerce knows no geographic boundaries, businesses must be adaptable, and this section dives into that necessity.

Definition of International Payments

International payments refer to the transfer of funds between parties located in different countries. This can happen in various forms, including payments for goods, services, or even remittances. At its core, the process serves many purposes and involves multiple currencies.

When a small business, say, imports handcrafted goods from artisans in Colombia, they engage in international payments. The transaction typically involves converting their local currency, for example, U.S. dollars, into Colombian pesos. The payment method used can also vary—from wire transfers to credit card payments. Understanding these definitions lays the groundwork for grasping the complexities involved in international finance.

Importance for Global Businesses

The importance of mastering international payments cannot be overstated. For global businesses, this capability opens numerous avenues for growth and expansion. Consider these key aspects:

Market Reach: Being able to transact with customers worldwide directly translates to a broader market. Think about a small online store that ships products internationally. If they only accept local payments, they're leaving money on the table.
Competitive Edge: In many industries, offering international payment options can set a business apart from competitors who don’t. This can be the difference between gaining a new customer or losing them to a better-equipped rival.
Customer Satisfaction: Customers feel more secure when they can purchase in their local currency. It creates a smoother shopping experience, enhancing customer loyalty.
Adaptability: In today’s fast-paced market, being equipped to handle international transactions allows businesses to adapt quickly to changes, whether those are economic shifts or new market opportunities.

Ultimately, understanding and implementing international payments expands a business’s potential. Small to medium-sized enterprises can significantly benefit from embracing this pathway.

In summary, as businesses venture beyond domestic borders, a solid grasp of international payments not only equips them with the tools for effective transactions but also elevates their presence in the global market.

Square's Features Overview

Understanding the features offered by Square is crucial for businesses aiming to adopt international payment systems. Features determine not just how seamlessly payments can be processed but also how effectively businesses can navigate the complexities that accompany cross-border transactions. With small to medium-sized businesses often facing unique challenges, comprehending these capabilities can pave the way for greater efficiency and adaptability in the global marketplace.

Core Payment Processing Capabilities

Square stands out with its core payment processing capabilities that are designed to cater to modern business needs. At its heart, Square provides a versatile platform for accepting payments in various forms. Merchants can process card payments, mobile wallets, and online transactions all under one roof, making it a one-stop-shop for payment solutions.

Moreover, the user-friendly interface simplifies the transaction flow for businesses and customers alike. Here are some noteworthy aspects:

Multi-Channel Payment Acceptance: Square's ability to accept payments across different channels—physical stores, online platforms, and mobile apps—enables businesses to thrive in diverse environments.
Real-Time Processing: Transactions happen almost instantaneously, which is crucial for both consumer satisfaction and cash flow management.
Security Features: Advanced encryption technology ensures that customer data is well protected during transactions, which builds trust and promotes repeat business.

Integrations with E-commerce Platforms

In the digital age, having a robust integration with e-commerce platforms is essential. Square makes this possible by partnering with various platforms, allowing businesses to streamline their payment processes. Whether it’s a startup on Shopify or a retail store on BigCommerce, Square can be easily integrated to facilitate smooth operations.

Flexible API: Developers can leverage Square's API for customized integrations, ensuring businesses can adapt the payment process to fit their unique needs.
Inventory Management: Squares’ integration with e-commerce platforms also allows businesses to manage inventory effectively. This synchronization reduces human error and allows for better forecasting of stock levels.
Reporting & Analytics: Businesses can take advantage of detailed reports that showcase sales patterns, customer behavior, and more, helping in informed decision-making.

Mobile Payment Features

The growing trend of mobile payments cannot be overlooked, especially for businesses that wish to capture customer attention on the go. Square's mobile payment features are designed to cater to this emerging demand.

Square's mobile app offers entrepreneurs a chance to process payments anywhere, anytime. This mobility can be a gamechanger for businesses, such as:

Point of Sale Systems: Utilizing tablets or smartphones, Square's mobile POS system empowers businesses to serve customers wherever they are, from pop-up events to farmers' markets.
Customer Engagement: Features like receipts via email or SMS further enhance the customer experience and help businesses gather valuable customer insights through preferred communication channels.
Easy Invoicing: Sending digital invoices directly from a mobile device simplifies the process, allowing quicker payments and reducing the time spent chasing owed amounts.

"Square's mobile solutions enhance the customer experience while providing critical tools needed for success in an increasingly digitized financial environment."

With features that encompass payment processing, e-commerce integration, and mobile capabilities, Square showcases how versatile it is for businesses venturing into international payments. Its functionality addresses many aspects that modern entrepreneurs prioritize, making it a compelling choice for businesses striving to compete globally.

Evaluating Square for International Transactions

When looking at Square as a potential solution for handling international payments, it's crucial to critically assess how it fits into the broader landscape of cross-border commerce. For small and medium-sized businesses aiming to expand their reach, understanding Square’s capabilities becomes important, not just for day-to-day transactions, but also for operational effectiveness in a global market. Several key elements—supported currencies, transaction fees, and processing times—are pivotal in making an informed decision about whether Square can adequately cater to international needs.

Supported Currencies

Square has made strides to support various currencies, which is essential for businesses that operate internationally. Being able to transact using local currency can ease exchanges and make payments more straightforward.

Customers from different regions prefer to operate in their native currency. This means that businesses accepting payments from these customers must have a solution that allows for such transactions.

Currently, Square supports numerous major currencies, including:

US Dollar (USD)
Euro (EUR)
British Pound (GBP)
Australian Dollar (AUD)

While that’s a solid start, businesses must keep in mind the limitations. Not every currency is covered, which could pose significant challenges for transactions involving less common currencies. A potential shortfall here may require businesses to seek alternative solutions or adjust their transaction processes where required, possibly leading to complexities.

Transaction Fees and Costs

Understanding the transaction fees associated with using Square for international payments is vital for the bottom line. Each transaction typically incurs some sort of charge, and these costs can vary based on multiple factors including the geographical location of the transaction and the currencies involved.

International transaction fees often add up, which may potentially eat into profits. Square usually charges a percentage of the transaction amount along with a flat fee per transaction, vary depending on the type of card used.
For example, if a transaction is made with a card from a different country, fees can be higher to accommodate the complexity of processing.

"Consider scrutinizing these fees comprehensively, as they can deeply impact profitability for cross-border sales."

With such fees on the table, businesses should factor these into pricing strategies. Transparency is fundamental here; customers generally expect clarity on charges, and hidden fees can lead to dissatisfaction and poor business relationships.

Processing Time for International Payments

Finally, processing time cannot be overlooked. International transactions can be more time-consuming than domestic ones. Businesses need to understand how long it takes for funds to clear, especially if they depend on timely payments to maintain operations.

Payment processing times with Square for international transactions often hinge on differing banking systems and currency exchanges. Here are a few considerations:

Typically, domestic transactions can be instant or settle within a day.
For international payments, it can take anywhere from a few days to over a week.

Such delays can disrupt cash flows and supplier relationships. Businesses must keep a close eye on how processing times affect operations, as prompt payments can significantly contribute to maintaining strong partnerships.

In summation, evaluating Square for international transactions highlights critical aspects such as supported currencies, transaction fees, and processing times. Awareness of these factors does not just inform business strategy but also encourages a foundation of trust and clarity between service providers and their clients.

Regulatory Considerations

When businesses venture into international payments, regulatory considerations become critical. Compliance in this realm isn't just a legal requirement; it can pave the way for smoother transactions and build trust with your clients across the globe. Given the complex nature of cross-border payments, understanding the various regulations helps businesses minimize risks, avoid penalties, and maintain a good standing in the marketplace.

Compliance with International Laws

Navigating the maze of international laws is no small feat for any business looking to engage in cross-border transactions. Compliance involves adhering to the regulations established by various governmental and financial authorities worldwide. For instance, companies must understand the specific laws of each country they are dealing with to ensure they are not inadvertently violating any local statutes. This can include data protection regulations, taxation laws, and consumer rights protections.

Failure to comply might not only result in hefty fines but can also tarnish a business's reputation. Here are key aspects to consider regarding compliance:

Understand Local Legislation: Each country has its own payment regulations. Familiarize yourself with these laws. For instance, GDPR in Europe requires strict handling of personal data.
Secure Licensing: Some nations may require foreign entities to obtain licenses to operate. Researching those requirements beforehand saves headaches later.
Tax Compliance: Different rules apply for VAT, tariffs, and other tax-related obligations, which can impact pricing strategies significantly.

Adapting to this complex web of rules is not merely about avoiding penalties; it enhances your brand's credibility. Companies that are compliant appear more trustworthy to international customers, which may lead to increased sales.

Anti-Money Laundering Policies

Next up in the regulatory landscape are Anti-Money Laundering (AML) policies. These are safeguards designed to prevent illegal activities using financial systems. Square, like many payment processors, bears the responsibility of ensuring that its operations are not misused for money laundering.

Regulatory framework for cross-border payments

Integrating robust AML frameworks can help businesses identify illicit activities and adhere to global standards. Here’s a glance at what AML policies typically involve:

Due Diligence: It’s vital for businesses to conduct thorough background checks on their clients. Understanding where they come from can help ascertain risk levels associated with transactions.
Transaction Monitoring: Implementing systems to track unusual activity is crucial. This can help flag suspicious transactions for further scrutiny.
Training Staff: Educating employees involved in international transactions about AML practices is essential. Well-informed staff can recognize and react appropriately to potential violations.

As minting international payments becomes more commonplace, maintaining strong AML policies positions a company as reputable and responsible. The growing prevalence of stringent regulations worldwide means being proactive about compliance is not optional; it’s integral to success in the international arena.

"A business that understands and complies with international regulations not only safeguards itself but also builds a reputation that can span borders."

Challenges of Using Square for International Payments

Setting up an international payment system can feel a bit like walking a tightrope, particularly for small to medium-sized businesses looking to expand their reach globally. While Square presents itself as a convenient payment processing solution, it’s not without its challenges when it comes to navigating international payments. Those challenges, such as account verification hurdles and currency conversion issues, can complicate what should ideally be a seamless transaction process. Understanding these pitfalls is crucial for entrepreneurs and IT professionals aiming for cross-border transactions.

Account Verification Hurdles

When businesses venture into international territories using Square, they often find themselves wrestling with account verification processes. While this is designed to enhance security, the reality is that the documentation requirements can sometimes be overwhelming. Often, businesses may need to provide extensive records to confirm their legitimacy. This might entail a wad of paperwork including tax forms, identity verification documents, and even proof of residence.

The goal is to prevent fraud, but the scrutiny can lead to delays. Many users report that the verification process takes longer than anticipated, leading to a domino effect that can stall business operations. An entrepreneur eager to conduct international sales might find their plans curtailed as they wait for account approval. Additionally, if any documents are even slightly misaligned with what Square requires, the verification may be delayed or rejected outright.
So, it's wise for businesses to prepare thoroughly and perhaps even consult experts before diving headfirst into international ventures.

Currency Conversion Issues

Navigating the waters of currency conversions can feel akin to playing a strategic game of chess. Square allows for international transactions, but not without its fair share of complications tied to converting currencies. Each transaction invites potential pitfalls that can ripple through a business’s bottom line.

First and foremost, the conversion rates themselves can be less than favorable for businesses. Consumers often believe that exchange rates are relatively standard, but they can vary widely based on many factors, including the banks and platforms involved. Square may apply its own conversion fees, which can lead to unexpected costs.

Moreover, businesses could find themselves at a disadvantage. A sale that looks profitable on the surface might yield substantially less after conversion. While Square does provide transparency about these fees, navigating them still requires careful planning. For instance, pricing goods appropriately in foreign markets becomes crucial —what might be a fair price in one currency could turn into a financial sinkhole once converted.

In summary, while Square holds the promise of simplifying international payments, challenges such as account verification hurdles and currency conversion issues can create roadblocks. It’s essential for businesses to be aware of these dynamics to carve out a strategy that works. Standing in the face of uncertainty requires foresight and careful navigation to ensure that cross-border transactions don’t end up becoming a costly learning experience.

Alternatives to Square for Cross-Border Payments

When it comes to navigating the vast ocean of international transactions, it’s essential to consider the alternatives to Square, especially for small to medium-sized businesses and entrepreneurs. Not every payment processor fits the mold for every business, and the unique challenges of cross-border payments can trip up even the savviest of companies. Having a range of options ensures that businesses can find solutions tailored to their specific needs, whether that's cost-effectiveness, speed, or usability.

Here’s what to keep at the forefront when evaluating alternatives:

Fee Structures: Different processors might have varying fee structures that can greatly affect overall profit margins.
User Experience: The interface and ease of use matter a lot, especially for non-tech savvy users.
Integration: Flexibility in integrating with existing systems or e-commerce platforms is vital.
Customer Support: Responsive and knowledgeable support can make a significant difference during challenging times.

Let’s take a closer look at three notable alternatives to Square that can work for cross-border payments.

PayPal

PayPal has long been a titan in the realm of online payments, making it a go-to option for international transactions. What's appealing about PayPal is its well-established trust with consumers around the globe. Many online shoppers have used PayPal for years, making it universally recognized.

Here are some key points about PayPal's international capabilities:

Multi-Currency Accounts: Users can hold and transact in multiple currencies, which makes it simpler for businesses that operate in diverse markets.
Wide Acceptance: PayPal is widely accepted by many merchants, enabling customers to make seamless cross-border purchases.
Security Features: PayPal employs robust security measures, providing both buyers and sellers confidence during transactions.

However, it’s worth noting that PayPal charges fees for currency conversions that can significantly add up. While it is efficient, businesses must be mindful of the cost implications.

Stripe

Stripe is another prominent player in the digital payment space, particularly suited for online marketplaces and tech-savvy startups. What sets Stripe apart is its flexible API, which enables companies to customize their payment processing functionalities more than most competitors.

Some highlights of Stripe include:

Extensive Documentation: Stripe's developer-friendly tools allow businesses to implement tailored payment solutions effectively.
Global Reach: Stripe processes payments in over 135 currencies and functions seamlessly across various countries, making it suitable for international operations.
Built-In Fraud Detection: It boasts advanced fraud detection mechanisms, which could mean peace of mind for businesses and their customers alike.

The downside? The learning curve can be steep for those who lack technical expertise, so for certain users, it might feel like swimming upstream.

TransferWise

Now known as Wise, this platform has carved out a niche for itself in the realm of currency exchange and international transfers. Wise is particularly beneficial for businesses looking to minimize costs associated with currency conversion.

Some standout features of Wise include:

Real Exchange Rates: Wise offers customers the real exchange rate without the hefty markup that many banks apply.
Fixed Fees: The platform provides upfront information on transaction fees, which eliminates nasty surprises often found in other services.
Speedy Transfers: Payments to certain countries can be delivered almost instantly, which can be crucial for businesses in need of quick cash flow.

Business growth through Square's features

While Wise isn’t a direct replacement for a comprehensive payment processor like Square, it shines in specific situations where lower-cost international transfers are paramount.

User Experiences and Feedback

Understanding user experiences and feedback is pivotal in assessing Square’s capability for international payments. For businesses entering the global market, first-hand accounts paint a clearer picture of the platform’s performance. Customers often share insights on functionality, ease of use, and reliability, which could greatly affect how potential users perceive and decide upon their payment processing solutions.

Watching how others navigated their transactions gives both entrepreneurs and small to medium-sized businesses a chance to weigh the pros and cons of Square. Reviews can resemble a treasure trove of information about registrations, usability during transactions, and the responsiveness of customer support, providing context that mere features cannot convey. Moreover, unique challenges that existing users faced can help future adopters avoid potential pitfalls.

Client Testimonials

Client testimonials serve as a cornerstone for evaluating the effectiveness of Square in international markets. When listening to businesses share their experiences, it becomes clear that not all testimonials are created equal. For instance, a small online retailer may highlight the platform's grip on low transaction fees for cross-border sales, facilitating access to broader markets without breaking the bank. In contrast, a large enterprise might focus on features like multi-currency support, which can simplify operations when selling in various countries.

Compiling a selection of testimonials reveals trends. What users frequently mention includes:

Ease of Setup: Many note that establishing a Square account for international operations is straightforward compared to other providers.
User-Friendly Interface: Clients often appreciate how intuitive the interface is for processing payments, decreasing the learning curve for employees.
Responsive Customer Support: Stories about prompt responses to queries generally ease users’ concerns and foster confidence in the product.

"Square allowed us to expand internationally without the usual headaches that come with payment processing, all while keeping it simple at our end," reflects a satisfied business owner.

Case Studies of Successful International Transactions

Delving into case studies offers a practical perspective on how Square can facilitate international transactions. A notable example can be taken from a boutique that transitioned its operations from a local focus to a global one leveraging Square’s tools. They managed to create an online presence that catered to clientele from several countries by using Square’s APIs to integrate payments seamlessly into their website.

Some key factors that made their journey successful include:

Market Insights: By harnessing data from Square, they identified emerging trends in different regions, allowing them to tailor their marketing efforts accordingly.
International Promotions: By utilizing Square to run targeted promotions across various countries, they increased their reach effectively.
Streamlined Operations: From integrating inventory management to navigating customs requirements, their workflow became cohesive, streamlining order processing.

Another case study involves a tech startup that used Square to collect payments for software licenses across multiple currencies. Their success hinged on:

Local Payment Methods: Square enabled the startup to incorporate local payment options, thus enhancing customer trust.
Real-Time Reporting: They had access to analytics and reporting, helping them to adjust strategies based on transaction performance in different markets.
Regulatory Compliance: By managing compliance through Square’s established protocols, they were able to reduce overhead costs that typically come with international transactions.

These narratives highlight the effectiveness of Square not just as a payment processor but as a strategic partner for businesses aiming to broaden their global footprint.

Future Prospects for Square in International Markets

In the evolving landscape of payment processing, the ability for businesses to navigate international transactions is increasingly vital. As small to medium-sized enterprises embark on cross-border trade, understanding Square's future prospects in international markets is crucial. The platform's anticipated developments can significantly influence how businesses leverage its capabilities. This section examines potential expansions, updates, and technological innovations that Square might introduce, ultimately shaping the way users engage in global commerce.

Potential Expansions and Updates

Square is constantly looking to enhance its footprint in global markets, and upcoming expansions could open new avenues for users. These potential expansions may include:

Increase in Supported Countries: Currently, Square operates primarily in North America and a few select international locations. Expanding its services to more countries can provide businesses with greater opportunities for international sales, facilitating easier access to customers around the world.
Enhanced Currency Support: As businesses venture into different markets, the necessity for greater currency options becomes apparent. Square's adding of more currencies could simplify the transaction process, making it effortless for customers to pay in their local currency.
Stronger Partnerships: Collaborating with local financial institutions can bolster Square’s reliability and efficiency in international payments. These partnerships might result in better compliance with regional regulations and a more tailored service for specific markets.

Given these factors, it becomes evident that Square's future in international markets is bright, and businesses using this platform can potentially reap the benefits as updates roll out.

Technological Innovations and Adaptations

Technological progress is the lifeblood of payment processing, especially for international transactions. Square's commitment to evolving its technology can directly impact its usability for diverse markets. Here are some anticipated innovations:

AI-Driven Analytics: By employing machine learning algorithms, Square could offer real-time insights and smart recommendations for businesses. This would allow enterprises to adapt their strategies based on market behavior and transaction trends more effectively.
Blockchain Integration: With rising interest in cryptocurrency, adapting blockchain technology may allow Square to handle transactions in a more secure and efficient manner. It may reduce transaction fees and processing times, appealing to businesses keen on both cost savings and rapid service.
Mobile Accessibility Improvements: As mobile commerce grows globally, enhancing mobile app usability will be paramount. Square needs to ensure its app is user-friendly and offers seamless international payment options, catering to businesses that operate on-the-go.

"As the world becomes more interconnected, the tools we use must evolve to keep pace with changing consumer behavior and market demands."

Closure and Recommendations

In wrapping up our exploration of Square's international payment capabilities, it's paramount to emphasize the implications of this topic for businesses eager to venture beyond local borders. In a world that is increasingly interconnected, having the right tools to facilitate smooth transactions across different currencies and jurisdictions is non-negotiable. Square, with its growing features tailored for international payments, is attracting attention, but there are intricacies that need careful consideration.

Summarizing Key Insights

The analysis throughout the article paints a comprehensive picture of Square's ability to serve businesses making international transactions. Key points include:

Supported Currencies: Square offers a decent variety of currencies but still may not cover niche markets or specific requirements, which could limit some businesses.
Transaction Fees: Understanding the costs associated with cross-border transactions is critical. Square's fee structure may not be the least expensive, but the trade-offs in service quality and support might justify the price.
Processing Times: While generally efficient, international transfers can still encounter delays due to various factors like currency conversion, banking partnership limitations, or regulatory checks.
Regulatory Landscape: Compliance is more than just a checkbox. Businesses must stay updated with respective laws governing their transactions, as this can affect their operational capabilities abroad.
User Experiences: Feedback from current Square users reveals a mix of gratification and grievance, showcasing the platform’s strengths while also highlighting areas needing improvement.

This synopsis offers a quick glance at what potential users must weigh when considering Square for international payments.

Guidance for Businesses Considering Square

When thinking about integrating Square into your payment processing for international operations, here are several pointers:

Assess Your Needs: Every business is different; identify what you specifically need from a payment processor. Is it a wide range of currency support? Fast processing times? Understanding your unique requirements will guide your decision.
Evaluate Costs vs. Benefits: Before making the leap, calculate potential transaction fees against the expected benefits from Square's service. Sometimes, a higher fee can translate into better overall service reliability.
Stay Informed on Regulatory Changes: The financial landscape is ever-evolving. Being aware of changes in laws and regulations surrounding international payments can save you headaches down the line.
Mix and Match: Consider a multi-channel approach, where Square serves as one of several options for payments. This flexibility can capitalize on the strengths of different platforms while minimizing the weaknesses.
Seek Feedback: Connect with other users within your network or industry. Their experiences can provide invaluable insights you wouldn't otherwise discover.

Adapting to global payment needs is not just about choosing a platform; it involves strategic foresight and strategic alignment with business goals. Square is making strides in the international payments sector, but like any tool, its effectiveness rests ultimately on how well it is utilized in context with your operational objectives.

More Awesome Stuff: